Download PDF by James Kalbach, Aaron Gustafson: Designing Web Navigation

By James Kalbach, Aaron Gustafson

ISBN-10: 0596528108

ISBN-13: 9780596528102

Completely rewritten for today's internet atmosphere, this bestselling publication bargains a clean examine a basic subject of website improvement: navigation layout. Amid all of the alterations to the internet some time past decade, and all of the hype approximately net 2.0 and numerous "rich" interactive applied sciences, the elemental difficulties of constructing a very good net navigation method stay. Designing internet Navigation demonstrates that solid navigation isn't approximately technology-it's in regards to the methods humans locate details, and the way you consultant them.

Ideal for commencing to intermediate net designers, managers, different non-designers, and internet improvement execs trying to find one other point of view, Designing net Navigation bargains easy layout ideas, improvement concepts and sensible suggestion, with real-world examples and crucial suggestions seamlessly folded in. How does your website serve your small business targets? How does it meet a user's wishes? You'll examine that navigation layout touches such a lot different points of site improvement. This book:

Provides the principles of net navigation and gives a framework for navigation design
Paints a huge photo of internet navigation and uncomplicated human info behavior
Demonstrates how navigation displays model and impacts website credibility
Helps you know the matter you're attempting to resolve ahead of you put out to design
Thoroughly stories the mechanisms and sorts of navigation
Explores "information scent" and "information shape"
Explains "persuasive" structure and different layout concepts
Covers specified contexts, reminiscent of navigation layout for internet applications
Includes a whole bankruptcy on tagging
While Designing internet Navigation makes a speciality of growing navigation platforms for giant, information-rich websites serving a enterprise function, the rules and methods within the ebook additionally practice to small websites. good researched and pointed out, this booklet serves as a great reference at the subject, in addition to an outstanding educating advisor. each one bankruptcy ends with instructed interpreting and a collection of questions that supply routines for experiencing the suggestions in action.

About the Author

James Kalbach has a level in library technology from Rutgers collage, in addition to a master's in tune thought and composition. he's at present a Human components Engineer with LexisNexis and formerly served as head of data structure with Razorfish Germany. he's an lively speaker and writer on details structure and usefulness in Germany, the place he helped co-found an IA group.

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Additional resources for Designing Web Navigation

Sample text

Still, if you can identify the key modes of seeking on your site, you should be better able to support your visitors’ needs with the navigation. For instance, while shopping online for a digital camera, people may compare brands and models over time. They may visit several sites to evaluate the pros and cons of various cameras. When they return to your site (assuming, of course, you’re in the business of selling digital cameras), you want customers to easily re-find the last few products they viewed.

Research into web navigation behavior has only just begun. Some large-scale studies are beginning to build up, allowing for comparison over time. And concepts such transitional volatility, introduced by Stanford University researcher David Danielson, help us better explain how people navigate. Other considerations, such as “banner blindness” and others, also help form a larger picture of web navigation. Information is not only sought, it is experienced. The term “experience” implies that emotions play an equal role alongside behavior and cognition.

Brands have values and character. For instance, one company brand may value its tradition and quality of products, while another may value being on the cutting edge and providing friendly customer service. Navigation reflects and supports aspects of the brand. The navigation options displayed, order of elements, tone of voice for labels, and visual style of navigation all contribute to a holistic brand experience on the Web. com). com, featuring rotating navigation Swatches are fashionable and modern, and are targeted at young, first-time watch buyers.

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Designing Web Navigation by James Kalbach, Aaron Gustafson

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