By Sebastian Knoll (auth.)
Currently, the conclusion of cross-business synergies is without doubt one of the so much urgent strategic matters at the company time table of multi-business companies.
Sebastian Knoll investigates what cross-business synergies really are and the way they're learned effectively. In a primary step, a theory-based typology of cross-business synergies is built and new different types of synergies are conceptualized: (1) development synergies, i.e. ecocnomic development merits from recombining complementary operative assets throughout companies, and (2) company administration synergies, i.e. functionality benefits from leveraging company administration services throughout companies. In a moment step, the writer specializes in development synergies and inducts a framework for his or her non-stop awareness from a longitudinal in-depth unmarried case examine. He means that the profitable awareness of progress synergies is linked to a selective specialise in particular progress possibilities, decentralized cross-business collaboration that motivates effective enterprise unit self-interest, and a company administration strategy that publications and balances this self-interest in an evolutionary model.
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Extra info for Cross-Business Synergies: A Typology of Cross-Business Synergies and a Mid-Range Theory of Continuous Growth Synergy Realization
Porter 1985; Prahalad & Doz 1987, 1998; Sirower 1997a/b). Therefore, synergy potential does not fully translate into actual synergies. Throughout this thesis, we refer to synergy as the net effect between total synergy potential and realization costs (see figure 2-1 on the next page). 2 Definition of cross-business synergies Since Igor Ansoff introduced the concept of synergy in 1965, it has been applied in several research streams in strategic management. , Das & Teng 2000; Harrison at al. , Ansoff 1965; Porter 1985; Martin & Eisenhardt 2001; Martin 2002).
1 The concept of synergy Synergy means ‘combined action’ and has its etymological roots in the Greek word ‘synergos’, which means working together (Merriam-Webster Online Dictionary 2006). Ansoff (1965) introduced the concept of synergy into strategic management. He employed the term synergy to describe the effect that the combined return of a whole is greater than the sum of the returns from the individual parts (2+2 = 5). Definition of Synergy Synergy is the effect that the combined return of the “whole” is greater than the sum of the returns from the individual parts.
Specifically, we found that the corporate center has two value-adding roles in 8 1 Introduction continuous growth synergy realization. First, it has a micro management role as governor of the ecosystem, which includes temporarily incubating significant growth synergy opportunities for which businesses are not willing to take ownership, coaching the businesses in cross-business collaboration, and incrementally improving the corporate context that facilitates the ecosystem. Second, the corporate center has a macro management role as the creator of the ecosystem, which includes setting the corporate context, aligning the business portfolio, enforcing strong financial controls, and building the team of business unit general managers.
Cross-Business Synergies: A Typology of Cross-Business Synergies and a Mid-Range Theory of Continuous Growth Synergy Realization by Sebastian Knoll (auth.)