Read e-book online Content Everywhere PDF

By Sara Wachter-Boettcher

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Care approximately content material? greater reproduction isn't sufficient. As units and channels multiply—and as clients anticipate to narrate, percentage, and shift info quickly—we desire content material which can pass extra locations, extra simply. content material in every single place may also help you cease growing mounted, single-purpose content material and begin making it extra future-ready, versatile, reusable, potential, and significant anyplace it must go.

Review

The net has moved past the machine, and our content material needs to stick with. via a wide point of view, transparent language, and a military of useful feedback, Sara Wachter-Boettcher publications us in the course of the demanding situations we are facing. --Ethan Marcotte, writer, Responsive internet Design

The booklet you're maintaining is magic. It cuts via the entire noise surrounding based content material and provides instantly beneficial how one can flip your content material from a number of scattered pages right into a powerful, versatile mesh that's prepared for numerous new makes use of. And the easiest half? Wachter-Boettcher walks you thru all of the reasoning and all of the sub-steps of this technique with out ever wasting sight of the genuine objective: to create and retain energetic, helpful content material for humans. If you're trying to find a lucid consultant to the recent demanding situations content material publishers face, you won't discover a higher one than this. --Erin Kissane, writer, the weather of content material technique, and editor, Contents

Website, app, social media--and extra. huge monitor, capsule, smartphone--and extra. Are you writing and rewriting for these kinds of diversified channels and units? cease. Get this booklet. Sara Wachter-Boettcher delivers sensible recommendation in an easy-to-read sort with plenty of examples. She'll assist you write as soon as, structuring your content material to achieve success anywhere and but it seems to be. --Janice (Ginny) Redish, writer, Letting pass of the Words-Writing websites that Works

About the Author

Sara Wachter-Boettcher is an autonomous content material strategist dependent in Lancaster, Pennsylvania, the place she is helping consumers cease developing never-ending content material and begin development innovations which are sustainable, significant, and future-ready. She received this manner after stints as a journalist, copywriter, and net author, within which she grew to become more and more disillusioned with the chaos ordinarily present in websites initiatives. In 2008, she introduced the content material technique perform at her earlier enterprise, Off Madison Ave, and commenced operating heavily with IA and UX groups to construct a greater manner ahead. Sara is the editor in leader for a listing aside journal, the place her writing has additionally seemed. She additionally contributes to Contents and blogs sporadically on her own web site, sarawb.com. you'll discover the place she'll be talking subsequent on Lanyrd.

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Extra resources for Content Everywhere

Sample text

Have the knowledge to collaborate with designers about layout considerations for responsive sites and mobile applications. Breaking Content Down 47 • Know what’s important when you start talking with technical teams about things like metadata, markup, and APIs. • Be more prepared for cross-channel or mobile projects, even if your organization isn’t quite ready for them today. Ultimately, this deep dive is all about arming you with the knowledge to act purposefully and convincing others to do the same.

Editorials? Columns? News briefs? All of the above? These types of content likely accomplish very different things for a publication and for its readers or subscribers. Treating them as a single content type, then, won’t give you the flexibility you need. In addition to documenting which content types you have, you can also use this moment to analyze whether there are additional types you need. Go back to your overall content goals and ask: Do we have content that is reaching each of these effectively?

That’s probably true, but it needn’t be. If those of us who care about delivering great content and experience—like writers, editors, UXers, strategists, and designers—take the lead on making content models that are rich and meaningful, then we won’t have to choose between structure and soul. Sound good? Then it’s time to get to work by exploring your content more closely than ever and getting at the center of what makes it tick. me/NT31f3 Breaking Content Down 33 Q&A with R. Stephen Gracey, Content Strategist, Federal Reserve If you think breaking content down and considering its parts seems mundane, you haven’t talked with R.

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Content Everywhere by Sara Wachter-Boettcher


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