By Greg Philo
This e-book, drawing on new learn performed for the united kingdom power source Centre (UKERC), examines the modern public debate on weather swap and the associated factor of power protection. It analyses the main approaches which have an effect on the formation of public attitudes and figuring out in those components, whereas additionally constructing a very new strategy for analysing those procedures. The authors tackle primary questions on find out how to safely tell the general public and advance coverage in components of significant social value whilst public mistrust of politicians is so frequent. the recent equipment of attitudinal learn pioneered right here mixed with the eye to weather switch have program and resonance past the united kingdom and certainly hold international import.
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Additional resources for Communicating Climate Change and Energy Security: New Methods in Understanding Audiences
They cite Al Gore’s An Inconvenient Truth as an example of an approach with this at its base—that the more people know, the more they will engage. Moser and Dilling instead argue that ignorance of the details of climate change is not always what prevents greater concern and action and further that information without context, without relevancy and—perhaps most significantly—without credibility is useless on its own. What this does not take into account however is that a key factor in limiting the impact of new information in this area is that the information is contested, and therefore there is no simple new understanding that could lead to engagement.
The majority still support wind power but local opposition has tripled since 2010 and numbers feeling strongly for or against have grown significantly (Carrington 2012). Further, this ‘nimbyism’, and the increasing lack of social consensus on the need for wind farms, is particularly acute in the UK compared with other European countries (Devine-Wright cited in Carrington 2012). In relation to nuclear power, after a period of public opposition to the technology following the Chernobyl incident in 1986, research over the past ten years has shown a reduction in opposition (Butler et al.
At the most basic level, journalists have to produce stories that are ‘newsworthy’, that are conflict based, dramatic, threatening and/or surprising amongst other elements that make the public want to read or listen to them. The balance of entertainment versus serious journalism of course varies dramatically in relation to different outlets and the expectations of audiences, but even the broadsheets need to keep their readers turning the pages. These commercial concerns have been exacerbated with the advent of twenty-fourhour rolling news, which requires something to constantly be ‘happening’, and rely on sensationalism and drama.
Communicating Climate Change and Energy Security: New Methods in Understanding Audiences by Greg Philo