Get Business and Management for the IB Diploma PDF

By Peter Stimpson, Alex Smith

ISBN-10: 0521147301

ISBN-13: 9780521147309

Adapted to the thematic requisites and evaluation ambitions of the IB syllabus. Designed for sophistication use and autonomous research, this new coursebook is adapted to the thematic specifications and overview targets of the IB syllabus. It contains studying pursuits and summaries; built-in idea of information fabric; textual content in transparent sections, following the IB syllabus constitution and content material necessities; transparent, available English for college kids whose first language isn't really English; exam-style perform questions and a bankruptcy on overview and examination options. Written by means of practicing enterprise and administration academics, Peter Stimpson and Alex Smith, it good points the subsequent issues: company employer and setting; Human assets; money owed and finance; advertising; Operations administration; company process.

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Source: Reuters (adapted) 1 Are there ethical obligations for businesses to treat the natural environment in a particular way? objective to protect the environment are really just trying to create a positive image in order to increase their sales and profits. H HIGHER LEVEL Changes in corporate responsibility Attitudes towards corporate responsibility have changed over time. The standards that companies are expected to reach are determined by societal norms, and in most countries these now focus on stakeholders rather than shareholders.

BT – ‘To be the most successful worldwide telecommunications group’. Nike, Inc. – ‘To bring inspiration and innovation to every athlete in the world’. Microsoft – ‘To enable people and businesses throughout the world to realise their full potential’. Google – ‘To organise the world’s information and make it universally accessible and useful’. Merck – ‘Provide society with superior products and services by developing innovations and solutions that improve the quality of life and satisfy customer needs, to provide employees with meaningful work and advancement opportunities and investors with a superior rate of return’.

Corporate social responsibility (CSR) KEY TERM corporate social responsibility this concept applies to those businesses that consider the interests of society by taking responsibility for the impact of their decisions and activities on customers, employees, communities and the environment Objectives that focus on meeting social responsibilities are increasingly important for most business organisations. The reasons for this and the consequences for businesses are considered below. Maximising short-term sales revenue This could benefit managers and staff when salaries and bonuses are dependent on sales revenue levels.

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Business and Management for the IB Diploma by Peter Stimpson, Alex Smith


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